Getting Personal Through Technology

Oyster Team
Published on January 30, 2017

Getting Personal Through Technology

Pin

The opportunities opened up by technology in estate agency have been enormous, yet many local agents simply use their website as a glorified shop window. Like any agency window, the properties displayed need to be regularly updated and presented in a way that inspires buyers to take things further.

But a good estate agency website is more than a simple property search tool. If that’s all it did, it would be a bit like only being able to get the news on TV!

The first thing many prospective sellers do is check out local agents websites. Does the home page give a clear impression of the “personality” of that particular agency? A list of features is one thing, but does it highlight the companies ethos, facts and figures related to the property industry, guides on health and safety, accreditation / certifications achieved, regulatory bodies they are members of? These are all questions you should ask yourself to determine a great estate agency website.

However, the most important benefit derived from our huge investment in technology is the amount of time released by our enhanced efficiency. Be cause the system captures and automatically matches buyers to properties (within our manually predetermined parameters) we have more time available to do what we do best – look after our customers through personal communication.

Therefore, and somewhat ironically, our use of technology has streamlined us to the extent that we have been able return to, and develop, the traditional service levels appreciated by so many of our delighted customers to date. Why not phone us for an informal chat about how we could maximise your own sale prospects?

Pin
Getting Personal Through Technology
Please use a valid email.
Please fill in all fields.
view now